Why now?
Today, we live in a world that is not only fast but also very unpredictable. Over the past year, we’ve spoken with countless data teams, and we found out that following things. Relying on internal data alone for decision-making is not working anymore. There is a lack of tooling enabling smooth integration of information outside one’s company. With Covid, Ukraine, and inflation shifting markets up-side down, the need has increased +84% according to Capgemini, and a +39% (CAGR) for External Data. Thus, we believe the next standard of a data-driven company is one that has internal and external data (data outside your company), as an integrated stack, to allow for faster and more accurate decisions and predictions. In Forloop we are on the mission to make data from external sources (e.g. various websites) more accessible being able to automate their extraction, collection, cleaning, and transformation. We do believe that by creating a Forloop Platform we will eventually allow data teams be more productive, build faster and collaborate more cleverly.